Changing Your Habits: Deciding to Not Shop Brands for Ethical or Other Reasons & Following Through
However, I started shopping at Aerie a whole lot more after writing my graduate thesis on their advertising and branding strategy! While I do think they're cashing in on a trend with their real me line (well, they somewhat drove the trend, but regardless it is definitely about money), they take it so much further than comparable brands in terms of ACTUAL representation, which I really like. For example featuring intellectually disabled models, truly plus sized models, models with colostomy bags and diabetes pumps, in wheelchairs, missing limbs, with acne, etc. Plus, when I went to stores to take pictures of in store ads for my thesis, the attendants were super nice when I explained what I was doing but also stayed with me to make sure that I didn't take pics of any actual people, which I thought was really, really great.
4 years ago
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