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If you want the best of the best and are willing to pay more for it, the Coyuchi towels are made of organic Turkish cotton and dry faster than other towels. However, colors will fade after prolonged sun exposure.

Best for Most

yotpo

expert-review

Coyuchi Mediterranean Organic Towel Review

bazaarvoice

This towel is soft and plush like a luxury hotel towel, and it comes in several sumptuous colors.

This is the softest towel we’ve ever tested. It feels like a plush towel from a luxury hotel and comes in a wider variety of colors than any other we’ve found.

This is the softest towel we tested—it feels like a plush towel from a luxury hotel and comes in a wider variety of sumptuous colors than any other we found.

amazon.com

Why We Love Frontgate Resort Cotton Bath Towels

Frontgate Resort Cotton Bath Towel Review

This terry towel is dense and soft, available in about half a dozen colors, and often on sale at a bargain price. It’s an excellent value.

This thick, springy towel isn’t quite as soft as pricier terry towels we’ve tried, but it felt less overwhelming to use and absorbed water better than most.

Bath Towel Comparison