Amazon 4K43N400A vs Sony X90J

First of all, let me say that I rated the Alexa and Smart Features in the middle just because I don't use them -- at least not yet. So don't judge the product based on that!

You will get superior tone mapping. You will get deeper black levels, you will get smoother gradation. You will also get you know, sharper upscaling. ...

On day 2 I was unable to get the TV to respond to the remote to turn on. I used the physical power button in the bottom middle of the TV to start it manually and the remote functioned fine after that. Since that, the remote has functioned flawlessly to turn on the TV. I have no idea what caused the initial issue

Okay, normally the google tv home screen will be populated, but because i skipped it, then clearly it isn't even connected to the internet. Yet so wha...

This TV (I know, it is a FireTV) is very app/streaming centric, but once I found the setting to default to last input, and that is 99% of the time HDMI1, then it behaves like I want, turn on and display my input, not the apps home screen where I have to use the TVs remote to clear it and show input in HDMI1. I mainly use the remote for my satellite service, and rarely use the TV one, but since it is also the streaming apps, I will use it, and it adds yet another Alexa mic to do things from, TV related or not. TV can be slow sometimes to turn on (it turns on reasonably, but doesn't show what is on the input for a while), again thought the remote was misbehaving again, it was just taking time to show anything. Sound is better than old TV, none of them are real great, I do have a sound bar but I can use this TV with out for watching news and normal shows (not action movies or things with lots of audio like music)

I will keep the TV, but would go for cheaper model next time for my particular needs in that specific room. Unless you sit close to the screen, lots of the advantages of this screen quality get lost. Sound wise, it's actually usable after some equalizer adjustments, but here too I'm using HomePods that deliver fuller sound and don't sound like a TV speaker. (the TV allows connections to Amazon and Google wireless speakers as well)

I will say that the FireTv interface is very spammy. There's a few sponsored banners on the home page. A lot of the recommendations are for Prime Video -- which I have -- but a lot of them aren't free with Prime. They're recommending me content that I have to buy /rent -- which makes it feel like I'm being advertised to

It takes a total of 18 (yes, EIGHTEEN) button presses on the remote to successfully make a connection, and get me back to the input I was watching. (I'm not even including the button press on my headphones). In comparison, my Blu-ray player takes exactly ONE press of a button, but I like to use my Xbox for a superior picture, as well as 4K support (Xbox lacks Bluetooth). This seems like a software fix needed on Sony's end

Actually called me today about my review. They never asked any personal information and never will, just for you to verify the information they have is correct. This is awesome customer service. The call came from an unknown number from Washington D

In fact, with the previous (deemed defective model) I had tried with another soundbar and had problem, so I have asked them to re-open case. Not happy..