Car and Driver: It's Time to Accept That Jeep Is a Luxury Brand
People who used to buy TTs and SLCs for image are now buying Wranglers. . Wealthier people are swarming to Jeep dealers because offroading is cool. Now that people willing to spend more are wanting to buy Jeeps, Jeep has realized that they need to release higher trim levels to satisfy these customers.
3 years ago
The Ford Maverick is pre-wired for DIY electrical mods [The Drive]
Jeep does this really well with Wranglers - they actually have an auxiliary switch panel on the dash. For the record, I absolutely hate LED bars unless used solely off the roads. I also hate the “angry” grill mods. I have no clue why that is a thing.
2 years ago
[Road and Track] Your Jeep Doesn’t Need $20,000 in Options to Be Great - Why you shouldn't buy that $50,000 Wrangler and take the Sport instead.
The price has gone up significantly since I bought a new stripped JK (except for A/C and limited slip) for $20k CAD back in '09. The exact same Jeep today is $40k CAD MSRP, $37K CAD with discounts. Even accounting for 11 years of inflation, that's a hell of a jump.
4 years ago
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